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Networking on LinkedIn

Can You Network with Complete Strangers on LinkedIn? Yes. How, you might ask? For those of you that hate to network, LinkedIn is the best way to connect with people. I tell those that say that they...

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How Should Your Company be Using Social Media in 2012? Our Predictions…

In order for your company to compete and innovate in today’s digital marketplace, investments in time, money and energy must be made in social media.  2012 is going to be an exciting year for social...

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Pay-per-Click Advertising vs. Social Media Marketing

Recently, many of my connections have asked me what the difference between the two is, or are they one and the same.  Yes, there is a profound difference and here is why: Pay-per-Click (PPC) is an...

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Healthcare Industry Interacts With Their Audiences Through Social Media

The Healthcare industry has embraced social media.  From using Twitter to broadcast live surgical procedures to live chats with doctors and patients ­­­­on Facebook, healthcare providers and consumers...

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